Jon Phenix's picture
Jon Phenix
March 5, 2014

A couple questions: How do you deliver strong ROI and measurability today while creating a brand that sparks meaningful consumer emotion through a digital channel? How do you balance the need for marketing investments in programs that offer instant ROI and those that promise future revenue dividends? In the data-driven digital age, measurability and analysis are paramount, but without an emotional connection, marketers run the risk of not maximizing digital advertising advertising investments.

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