As Susie outlined earlier, our goal at Aquto is to create a “positive sum game” where all participants in the mobile value chain give a little bit of what they have in abundance, in order to get more of what they need, creating a value positive exchange. But what kind of currency would have the biggest impact to facilitate this kind of exchange?
A couple questions: How do you deliver strong ROI and measurability today while creating a brand that sparks meaningful consumer emotion through a digital channel? How do you balance the need for marketing investments in programs that offer instant ROI and those that promise future revenue dividends? In the data-driven digital age, measurability and analysis are paramount, but without an emotional connection, marketers run the risk of not maximizing digital advertising advertising investments.
This has been a long time coming, but I’m pleased to announce that, in tandem with our release of MoVE Zero, we’ve officially launched the Aquto blog, a digital space for us to discuss the trends taking place in mobile data consumption, infrastructure, monetization, and the ever-changing roles of different players in the mobile ecosystem. We’re a small, but highly experienced team with deep industry knowledge in mobile internet, data, security, media, and advertising, and we’re eager to share our thoughts on how the industry is evolving.