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When introducing their 5Star candy bar to the Brazilian market, Mondelēz, the multinational confectionery, food and beverage company, wanted to stand out from the crowd.
The answer? Free data rewards to customers for engaging with Mondelēz on their mobile devices—the “Sweet Data Rewards with 5Star” program.
The result? Over 7,500 consumers received a mobile data reward as part of the campaign.
Download the success story to learn how data rewards increased Mondelēz brand engagement and customer loyalty at more than traditional marketing campaigns.