Telefonica will be offering Aquto's data rewards service to millions of its subscribers in Mexico and in other markets globally, giving them access to more mobile data through sponsorships. Aquto works with some of the largest brands including The Coca-Cola Company, Banco Azteca, EasyTaxi and Mondelēz International to give users access to more mobile data. Aquto's Sponsored Data Marketing Cloud is a self-service campaign-driven platform that marketers and agencies can use to reward their customers with additional mobile data for engagement – such as watching videos, downloading and using apps, making purchases or performing any Call-to-Action associated with a marketing or advertising campaign, on any inventory. Mobile engagement is accelerating globally, as social platforms, app developers, and marketers pay increasing attention to the rapidly growing smartphone base and growing economy in the region, said Aquto. Aquto's service enables users to get more out of their mobile devices by giving them free data packages, sponsored by third-party app publishers, advertisers and marketers.