Data Rewards Help Brands to Innovate and Differentiate their Mobile Ads
At the recent 2019 IAB Conecta event in Mexico City Susie Riley, SVP Global Monetization for Aquto, had the chance to speak with Proud, a content platform focused on advertising and television content for Latin America, Spain, and Hispanic professionals in the US.
It’s challenging for a brand to differentiate their ads from the crowd, but with Aquto’s platform the advertiser is able make their ads stand out with mobile data rewards. By providing consumers with this relevant reward, mobile data, the brand is also able to build trust with the consumer, which increases further engagement.
Read the original interview here:
Susie Kim Riley de Aquto: Las marcas realmente necesitan innovar y diferenciar sus publicidades [Spanish version]
Know more about Proud.
