Barcelona, Spain – February 28th, 2019 – /PRNewswire/ — Mavenir, the world’s #1 messaging provider and the industry’s only 100% software, end-to-end Cloud Native network solutions provider, is delighted to announce that the Mavenir Aquto by Mavenir Sponsored Data Rewards Platform has been voted the Best Mobile Innovation for Emerging Markets in the GSMA’s prestigious GLOMO Awards 2019.
Through commercial sponsorship, the Aquto by Mavenir platform enables subscribers who cannot afford data connectivity to gain free access to the entire ecosystem of apps and services. This is driving the reinvention of the traditional economic model by leveraging the business aspirations of operators looking to reach new subscribers and unlock new mobile data monetization opportunities, and brands looking to reach new markets in developing countries.
The Award was presented at the Mobile World Congress in Barcelona (#MWC19). Mavenir’s Aquto by Mavenir platform was selected as the winner by a panel of industry expert judges, who said of the entry: “This stands out for the business model and innovative structural support of the technology – important for all new technologies but particularly compelling for a solution focused on emerging markets.”
“We are justifiably proud that the Aquto by Mavenir Platform has been recognized as a unique and disruptive solution,” said Susie Riley, GM, Mavenir Aquto by Mavenir and Monetization Business. “This is the only solution on the market that enables sponsored data campaigns and dynamically gifting app-agnostic data. Originally designed to help operators work more profitably with brands, the platform is increasingly being deployed in usage gap regions and is having a significant effect on enabling data usage for people who could otherwise not afford to access data services.”
Added Riley, “We currently cover the majority of Latin America where for example, more than 200TB of data has already been gifted to millions of subscribers.”
“Our congratulations to all of the winners and nominees of the GSMA’s GLOMO Awards 2019,” said John Hoffman, CEO, GSMA Ltd. “The GLOMOs are a testament to the incredible innovation and ingenuity shaping our industry and it is truly an outstanding achievement to have been selected by our esteemed judging panels. We thank all of our entrants, judges, sponsors and partners for supporting the 2019 GLOMOs.”